Linda Ginzel has been a member of the Chicago Booth faculty since 1992.

She specializes in negotiation skills, managerial psychology, leadership, and executive development. Recent interest is focused on what she terms Leadership Capital: the courage, wisdom and capacity to decide when to manage and when to lead. In 2000 President Clinton awarded her a President's Service Award, the nation's highest honor for volunteer service directed at solving critical social problems. She is also the two-time recipient of the James S. Kemper Jr. Grant in Business Ethics. 

Professor Ginzel has been choosing leadership long before she decided to write this book. From pioneering the volunteer student council at Gorman Junior High School in Colorado Springs, establishing the first Psi Chi Chapter at Denver’s Metropolitan State College, creating the business of customized executive education at the Chicago’s Booth School of Business and founding the influential nonprofit organization KID. Her mission is to guide others in how to be wiser, younger.

In addition to her responsibilities at Chicago Booth, Linda is the cofounder of Kids In Danger, a nonprofit organization dedicated to protecting children by improving children's product safety. She also served as director of the Consumer's Union, the nonprofit publisher of Consumer Reports. Professor Ginzel is a charter member of the Association for Psychological Science, as well as a member of the Academy of Management.

Get to know Linda through her videos with Chicago Booth Review

Just as good negotiators try to maximize the value of a deal, good executives should try to maximize the value of their experience. Chicago Booth's Linda E. Ginzel describes how leaders can use data collection and experimentation to make the lessons of experience less expensive.